In one of its cybersecurity predictions post, Gartner wrote this:
By 2024, 30% of enterprises will adopt cloud-delivered Secure Web Gateway (SWG), Cloud Access Security Brokers (CASB), Zero Trust Network Access (ZTNA) and Firewall As A Service (FWaaS) capabilities from the same vendor.
In contrast, Forbes published an article — “How Cybersecurity Companies Can Become Trusted Partners” — in which the author wrote this, in part:
As IT leaders look at cybersecurity offerings today, they see a proliferation of acronyms, deep technical claims and broad feature sets that leave the average leader wondering where to start and what to believe: CSPM, UEBA, Zero Trust, Cloud Native, Open XDR and so on. These are important concepts, no doubt, but they are ultimately tools to an end … From my conversations with IT leaders, I’ve learned that, instead of big claims, cybersecurity customers want a trusted partner. They want results. They want to get back to focusing on their core business. They want to know if cybersecurity risk is being managed by experts as an ongoing security journey.
To put it succinctly, simpler is better.
We work with companies that fall into one of two categories:
- The company’s been breached, needs to have the breach fixed, and needs to have its business operations restored. Now.
- The company doesn’t want to be breached, needs its access points sealed, and wants to have its network secured and monitored. Now.
The companies in both of those categories don’t have time for acronyms, abbreviations, arcane words and phrases, or definitions. If they’ve been hacked, they’re in peril. If they haven’t been hacked, they’re at risk. Either way, the direction they want to take is the one that’s most direct and most effective. And they’re not looking for a vendor that talks a good game. They’re looking for a vendor that brings its A Game and does what needs to be done. Now.
While we pride ourselves on being trusted by our customers, we don’t talk about it. We earn it. And vendors aren’t partners because they say they are. You’re a partner only if your customer thinks of you that way.
When it comes to choosing a cybersecurity provider, it really is a matter of direction.